2022 Legendary For A Reason Campaign for Arapahoe Basin Ski Area

Halo Lasso is a consumer brand that believes that being nice catches good things. It embraces the philosophy that kindness attracts, which is kind of attractive. And it seeks to put this philosophy out into the world with products that project this idea with inspiring and uplifting messaging. To represent this brand, we created an identity that was equally optimistic, fun, and approachable. The brand system is built from three fluid and interchangeable identities that are identical in concept and character, but each has their own unique style.

Complete brand and visual identity re-fresh for the 60-year-old heritage brand for outdoor storage solutions.

Three months ago, Greater Zion didn’t exist. We worked with the Washington County Tourism Office to turn a collection of communities near Zion National Park that lacked a cohesive identity into a unified brand.

A new brand for the Sketch Up family of products.

Diversus Health is committed to providing best-in-class mental health and wellbeing for all. We were committed to creating a best-in-class brand to help them do it.

Fresh, captivating brand designed for Peyote Pictures, a production company that exists to holistically collaborate with clients, creatives and filmmakers to help them realize their vision without sacrafice.

New brand system for an inspiring healthcare organization, built from the ground up. This bold new look and feel reflects who Parkview has become over the past 100 years, a modern, dynamic, sophisticated healthcare system.

Design language and Brand Guidelines for the world’s largest streaming service for documentaries, films and shows on yoga, meditation, alternative spirituality, human origins and the unexplained.

Nod is an app to combat loneliness on college campuses. The app not only had to be practical and engage students in a meaningful way, it also had to appeal to them visually, have the right name, and provide a positive experience. The app needed a brand and branding that appealed to a population raised on tech.

We developed, refreshed, elevated and clearly defined a brand platform that brings to life the emotional essence of the Vail brand, as well as its unique functional attributes that combine mountain recreation with village sophistication

Logo and brand identity design for a group that creates digital mental health products.

Branding design exploration for a non-for-profit organization who provides access to financial solutions empowering people living in poverty to transform their lives.

Logo and identity design for iHeart Radio’s newest hit country music station.

Design and production of an anthology and commemorative event for The Martin Agency’s 50th anniversary.

I love designing the packaging for Odell Brewing Co. almost as much as I love drinking their beers. I have brought several of Odell’s beloved beers to life from concept through production.

I created this poster series to promote Odell Brewing IPA day. The campaign also included print and point of sale poster. To celebrate the day, we organized a river tubing event and created a branded "IPA" bucking elephant for party goers to enjoy.

We had fun developing this print campaign and promotional video for a Sunglass Hut pitch, establishing their stores as your destination for all things playful.

This was a passion project come to life. Two of my favorite things are skiing and making art. The two passions converge in this project creating art that honors our favorite Colorado ski area runs. I functioned as Creative Director and contributing artist on this fun endeavor. Each piece of original art is in tribute to a beloved or iconic trail. The work was shared via. social media and we created a custom website that housed the series, where fans could purchase prints of any piece. A percentage of each print sold goes to Protect Our Winters, a passionate crew leading the charge towards positive climate action.

Dance Santa, Dance! Watch Santa twerk as you play through three custom levels in this charming game promoting Colorado Lottery's holiday scratch games. I had a blast directing, designing and illustrating "Dancing Through The Snow".

Play it here:

http://www.dancingthroughthesnow.com/

We take product demonstration to the next level in this television campaign for Benjamin Moore.

Bringing the benefit of each paint product to life with playful visual metaphors in this eye-catching print and online campaign for Bengamin Moore.

The launch of Colorado Lager was Odell’s biggest in years. As designer and art director of this ambitious new product launch, I developed the concept and design for the packaging, and executed a full suite of outdoor advertising for the exclusive Colorado launch.

Benjamin Moore paint names weave a narrative story that is brought to life by these dynamic visuals created with the paint colors that appear in the stories.

These two ads ran as consecutive spread/single page units.

http://designbywhatmatters.com

Benjamin Moore's new innovative, interactive online tool utilizes social data, lifestyle information and style preferences to help consumers design rooms and color palettes inspired by what matters to them. Get started right away with a favorite image and by answering a few fun and simple questions - and then share your design creations on your social channels, like Pinterest and Facebook, using #BenjaminMoore and #DBWM.

Awarded FWA site of the day and mobile site of the day.

Benjamin Moore Lids campaign: print, TV, digital, outdoor

Pop art meets paint in this comprehensive campaign for Benjamin Moore. We use actual paint names and unique colors to tell a variety of stories.

A collection of OREO art and assets developed for point of sale, online, and internal projects.

Children's book illustration.